Hi, I’m Lacey — writer, creative strategist, and consultant helping people and brands bring their next chapter to life through story, strategy, and soul.
My work lives at the intersection of creativity, leadership, and transformation. I help founders, artists, and organizations evolve what they’ve built, clarify what’s next, and express it with authenticity and depth. It’s equal parts strategy and self-work — because meaningful growth happens when both align.
Over the last decade, I’ve supported thousands of creatives, entrepreneurs, and change-makers through seasons of growth, reinvention, and return. From designing programs that helped hundreds launch creative businesses to leading national campaigns for global brands, I’ve spent years building spaces where transformation feels both possible and sustainable.
My approach blends mindset, ritual, and strategy with the practical tools of storytelling and marketing. It’s built on real-world experience, not hype or hustle. I care about helping people feel like themselves again — and then build lives, work, and creative projects that actually reflect that truth.
Career Highlights
Developed and sold a flagship creative-business course valued at $100,000 to Canon Canada — helping 800+ creatives successfully launch and grow their businesses.
Led national and cross-sector marketing campaigns for brands including Revlon, CND, American Crew, Oura Ring, Days Inns Canada, Milwaukee Tools, Royal Canin, Canon, and Startup Canada.
Directed brand storytelling and creative strategy for organizations across healthcare, education, SaaS, sustainability, and government sectors — including collaborations with universities, economic development groups, and the Ministry of Health.
Advised founders, executives, and creative leaders through business pivots, rebrands, brand partnerships and creative expansions — integrating mindset, leadership development, and strategic structure for long-term success.
Spoken on international stages such as South by Southwest, Startup Canada, and Alt Summit, and featured in Forbes, The Globe and Mail, The Toronto Star, and Global News.
Co-hosted The Makers Collective podcast, supporting thousands of creative business owners and building one of Canada’s most engaged entrepreneurial communities.
I’m also the author of The Rebirth Rituals and the creator of The Ritual Room — a creative membership and living library of guided rituals, meditations, and self-paced programs designed to help individuals reconnect with their rhythm, confidence, and creativity.
When I’m not consulting, writing, or teaching, I’m living a slower life in Ontario with my partner, his two teenage daughters, our boxer Sydney, and three cats (Lana, Styles, and Stella). You’ll usually find me spending time with friends, doing witchy things, wandering in nature, or getting my hands into something creative.
These days, I’m less interested in doing it all and more devoted to doing what matters—with depth, discernment, and creative integrity.
